Tswelopele is a billboard recycling business. The staff turn old PVC billboards into various bags, ottomans, file folders and other interesting articles. BRAND DNA re-designed their existing retail space in the old Johannesburg
immigration office in Auckland Park Johannesburg. Based on the ethos of the business, we used recycling as a spring point for the design. The point of sale counter is constructed from corrugated cardboard.
The shelves are laser cut steel simulating a cityscape describing the origins of the billboards.
Included in the design is an outside coffee area where patrons can relax.