The challenge with the KFC roll-out programme was to create a generic branded design that can simply and
convincingly be applied to all sizes and shapes of stores across the country from free standing drive-thrus
to in-line [high street] and mall stores.
The outcome is a bold, definable architecture, sympathetic to the movement of vehicles, with a celebrated
drive-thru experience, now more in line with the importance paid to the walk-in experience. A warm and homely
interior, unique in its forms and graphics, as well as in the celebration of the brand's heritage
colonel's secret recipe of 11 herbs and spices.
The design is stripped of peripheral visual noise, and reduced to its essence, celebrating Colonel Saunders,
red highlighted with white, the candy stripes and the KFC font.
Currently BRAND DNA is employed by KFC to evolve their stores to include world-wide best practices and
current dining trends.